With the rapid development of technology, including sport technology, brands and consumers are provided with more avenues to consume and engage with each other and with different kinds of content.
Previously, sport contents, though abundant and diverse, are not customized depending on fans’ personal preference. Instead of capturing what fans are interested in and conveying corresponding information to engage fans, brands tend to only “do the talking”, and neglect “the listening”. With the help of Chatbots, brands can finally engage fans in more personal conversations and distribute more relevant contents to them. While fans would be more satisfied, staff efficiency, and eventually costs, would be highly improved.
It's rewarding and fun to create chatbots with BotStar. Our powerful visual editor enables everyone in your team to work together and have mutual understandings.